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Debarun Chakraborty

Debarun Chakraborty

Symbiosis Institute of Business and Management SIBM Nagpur - Maharashtra / India
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 4665388
सिम्बायोसिस इंस्टीट्यूट ऑफ बिजनेस एंड मैनेजमेंट सिबम नागपुर
person_outline Debarun Chakraborty's MOST POPULAR ARTICLES
1-) What drives brand love for natural products? The moderating role of household size Journal of Retailing and Consumer Services (ABDC A, WoS/SSCI, Impact Factor …, 2021
2-) Healthcare apps’ purchase intention: A consumption values perspective Technovation (ABDC A; ABS 3; IF: 6.606), 2022
3-) Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19 Sustainability (WoS/SSCI/SCIE, IF: 2.576, Scopus) 13 (12), 1-19, 2021
4-) Mobile Payment Apps Filling Value Gaps: Integrating Consumption Values with Initial Trust and Customer Involvement Journal of Retailing & Consumer Services (ABDC A, IF:7.2, SSCI:Q1, Cite …, 2022
5-) Articulating the value of Human Resource Planning (HRP) activities in augmenting organizational performance towards a sustained competitive firm Journal of Asia Business Studies (ABDC 'C', Scopus, Emerald) 14 (1), 62-90, 2020