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Deependra Singh

Deependra Singh

Northcap University - Gurgaon / India
Business & Management / Marketing
AD Scientific Index ID: 5364395
प्रौद्योगिकी और प्रबंधन संस्थान विश्वविद्यालय
person_outline Deependra Singh's MOST POPULAR ARTICLES
1-) Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits Journal of Relationship Marketing 20 (1), 20-41, 2021
2-) Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists International Journal of Tourism Cities 8 (3), 588-602, 2022
3-) Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets International Journal of Electronic Marketing and Retailing 12 (3), 254-284, 2021
4-) The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands Journal of Creative Communications 16 (3), 266-284, 2021
5-) Examining psychological moderators on factors affecting consumers’ impulse buying in organised retail stores Journal of Creative Communications, 09732586231223382, 2024