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Dominik Mahr

Dominik Mahr

Maastricht University - Maastricht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1792262
Universiteit Maastricht
person_outline Dominik Mahr's MOST POPULAR ARTICLES
1-) Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness Journal of Retailing 91 (1), 34–49, 2015
2-) Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences Journal of the Academy of Marketing Science 45 (6), 884-905, 2017
3-) The value of customer cocreated knowledge during the innovation process Journal of Product Innovation Management 31 (3), 599-615, 2014
4-) Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders Journal of business research 69 (2), 525-540, 2016
5-) Service robots: value co-creation and co-destruction in elderly care networks Journal of Service Management 29 (2), 178-205, 2018