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Eddy K. Tukamushaba

Eddy K. Tukamushaba

Uganda Technology and Management University UTAMU - Kampala / Uganda
Business & Management / Marketing
AD Scientific Index ID: 4310007
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person_outline Eddy K. Tukamushaba's MOST POPULAR ARTICLES
1-) Understanding service experience and its impact on brand image in hospitality sector International Journal of Hospitality Management 45, 77-87, 2015
2-) Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context Journal of International Entrepreneurship 9 (4), 282-298, 2011
3-) The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding European journal of tourism, hospitality and recreation 7 (1), 2-12, 2016
4-) Theory in hospitality, tourism, and leisure studies Journal of hospitality marketing & management 22 (8), 875-894, 2013
5-) Children's attitudinal reactions to TV advertisements: the African experience International Journal of Market Research 54 (4), 543-566, 2012