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Efthymios Constantinides

Efthymios Constantinides

University of Twente - Enschede / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4303948
Universiteit Twente
person_outline Efthymios Constantinides's MOST POPULAR ARTICLES
1-) Constantinides E, Fountain S.(2008),“Web 2.0: Conceptual Foundations and Marketing Issues” Journal of direct, data and digital marketing practice 9 (3), 231-244, 2008
2-) Influencing the online consumer's behavior: the Web experience Internet Research 14 (2), 111-126, 2004
3-) The marketing mix revisited: towards the 21st century marketing Journal of Marketing Management 22 (3-4), 407-438, 2006
4-) Foundations of social media marketing Procedia-Social and behavioral sciences 148, 40-57, 2014
5-) Potential of the social media as instruments of higher education marketing: A segmentation study Journal of marketing for higher education 21 (1), 7-24, 2011