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Erin Anderson

Erin Anderson

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662333
INSEAD Ecole de Commerce
person_outline Erin Anderson's MOST POPULAR ARTICLES
1-) The use of pledges to build and sustain commitment in distribution channels Journal of marketing research, 18-34, 1992
2-) Determinants of continuity in conventional industrial channel dyads Marketing science 8 (4), 310-323, 1989
3-) Modes of foreign entry: A transaction cost analysis and propositions The internationalization of the firm, 185-207, 1999
4-) Modes of foreign entry: A transaction cost analysis and propositions Journal of international business studies 17 (3), 1-26, 1986
5-) Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation, The JL Econ. & Org. 4, 305, 1988