AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Eugene Cheng-Xi Aw

Eugene Cheng-Xi Aw

UCSI University - Kuala Lumpur / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4459927
Universiti UCSI
person_outline Eugene Cheng-Xi Aw's MOST POPULAR ARTICLES
1-) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation Journal of Computer Information Systems 63 (3), 735-765, 2023
2-) Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis Journal of Business Research 147, 325-337, 2022
3-) “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy Journal of Business Research 132, 146-157, 2021
4-) Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong Journal of Consumer Marketing 37 (7), 895-908, 2020
5-) “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) Journal of Retailing and Consumer Services 66, 102940, 2022