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Eunkyoung Han
Sungkyunkwan University - Seoul / South Korea
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AD Scientific Index ID: 334747
성균관대학교
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Eunkyoung Han's MOST POPULAR ARTICLES
1-)
Antecedents of mobile app usage among smartphone users Journal of marketing communications 22 (6), 653-670, 2016
2-)
Exploring influential social cognitive determinants of social media use Computers in Human Behavior 36, 48-55, 2014
3-)
기업의 사회책임활동이 구매의도에 미치는 영향에 관한 연구 광고연구, 155-177, 2003
4-)
Social media influencer’s reputation: Developing and validating a multidimensional scale Sustainability 13 (2), 631, 2021
5-)
소셜 커머스의 이용 동기와 만족, 재구매 의도에 관한 연구: 이용과 충족이론을 중심으로: 이용과 충족이론을 중심으로 한국광고홍보학보 13 (3), 298-325, 2011
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