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Evelyn Lopez Gonzalez

Evelyn Lopez Gonzalez

Universidad Ana G Méndez - San Juan / Puerto Rico
Others
AD Scientific Index ID: 4760397
Ana G. Mendez University
person_outline Evelyn Lopez Gonzalez's MOST POPULAR ARTICLES
1-) Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico Media International Australia, 1329878X20966379, 2020
2-) Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation Journal of Business Research 125, 798-805, 2021
3-) The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services European Business Review 32 (2), 297-315, 2020
4-) An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy Journal of Consumer Behaviour, 2023
5-) Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention Journal of Interactive Advertising 23 (2), 114-127, 2023