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Fariha Raza

Fariha Raza

Institute of Business Management Karachi - Karachi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4918362
انسٹی ٹیوٹ آف بزنس مینجمنٹ
person_outline Fariha Raza's MOST POPULAR ARTICLES
1-) Psychological empowerment of university academicians through job crafting in a challenging environment Global Management Journal for Academic & Corporate Studies 7 (2), 151-158, 2017
2-) Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers Revista Brasileira de Marketing 20 (2), 279-308, 2021
3-) Crafting green culture around the components and challenges in the higher education institutes in Pakistan Pakistan J Int Aff, 2023
4-) Discovering issues in cross-cultural adaptation of questionnaire through PLS-SEM analysis State of the Art in Partial Least Squares Structural Equation Modeling (PLS …, 2023
5-) Does the hedonic risk appeal in advertising, effect consumer behaviour? Journal of Business Strategies 11 (1), 147, 2017