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Gabriele Murtas

Gabriele Murtas

Università degli Studi di Bergamo - Bergamo / Italy
Business & Management / Strategic Management
AD Scientific Index ID: 5329948
University of Bergamo
person_outline Gabriele Murtas's MOST POPULAR ARTICLES
1-) Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse Journal of Global Fashion Marketing 15 (1), 90-114, 2024
2-) Co-branding strategies in luxury fashion: the Off-White case Journal of Strategic Marketing 33 (4), 484-503, 2025
3-) To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging Managing Sustainability: Perspectives From Retailing and Services, 147-168, 2022
4-) Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management Journal of Consumer Behaviour 24 (2), 655-672, 2025
5-) Market system dynamics (MSD): A process-oriented review of the literature AMS Review 13 (3), 173-195, 2023