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Gaby Odekerken Schröder

Gaby Odekerken Schröder

Maastricht University - Maastricht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1804563
Universiteit Maastricht
person_outline Gaby Odekerken Schröder's MOST POPULAR ARTICLES
1-) Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration MIS quarterly, 177-195, 2009
2-) Investments in consumer relationships: A cross-country and cross-industry exploration Journal of marketing 65 (4), 33-50, 2001
3-) Store satisfaction and store loyalty explained by customer-and store related factors
4-) Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality Journal of business research 56 (3), 177-190, 2003
5-) The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty Journal of consumer marketing 23 (1), 15-25, 2006