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George W Stone

George W Stone

North Carolina Agricultural & Technical State University - Greensboro / United States
Business & Management / Marketing
AD Scientific Index ID: 861689
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person_outline George W Stone's MOST POPULAR ARTICLES
1-) An empirical evaluation of US bank customer perceptions of the impact of technology on service delivery in the banking sector International Journal of Retail & Distribution Management 31 (4), 190-202, 2003
2-) An educational institution's quest for service quality: customers’ perspective Quality Assurance in Education 13 (1), 66-82, 2005
3-) Ecoscale: A scale for the measurement of environmentally responsible consumers Psychology & Marketing 12 (7), 595-612, 1995
4-) An exploratory study on the use of sports celebrities in advertising: A content analysis. Sport Marketing Quarterly 12 (2), 2003
5-) An exploratory study on the use of banking technology in the UK: A ranking of importance of selected technology on consumer perception of service delivery performance International Journal of Bank Marketing 23 (5), 397-413, 2005