Gordon C Bruner II

Southern Illinois University - Carbondale / United States

Business & Management / Marketing

AD Scientific Index ID: 1648627

Southern Illinois University Carbondale

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Gordon C Bruner II's MOST POPULAR ARTICLES

1-) Social desirability bias: A neglected aspect of validity testing Psychology & Marketing 17 (2), 79-103, 2000

2-) Music, Mood, and Marketing The Journal of Marketing, 94-104, 1990

3-) Explaining consumer acceptance of handheld Internet devices Journal of Business Research 58 (5), 553-558, 2005

4-) Marketing Scales Handbook: A Compilation of Multi-Item Measures (Volume 1) Chicago, 1992

5-) Web commercials and advertising hierarchy-of-effects Journal of Advertising Research 40 (1-2), 35-42, 2000

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