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Guihua Zhang

Guihua Zhang

Yeungnam University - Gyeongsan / South Korea
Business & Management / Business Administration
AD Scientific Index ID: 4855779
영남대학교
person_outline Guihua Zhang's MOST POPULAR ARTICLES
1-) Understanding the impact of the psychological cognitive process on student learning satisfaction: combination of the social cognitive career theory and SOR model Frontiers in Psychology 12, 712323, 2021
2-) Popularity of the metaverse: Embodied social presence theory perspective Frontiers in psychology 13, 997751, 2022
3-) The impact of using mHealth apps on improving public health satisfaction during the COVID-19 pandemic: a digital content value chain perspective Healthcare 10 (3), 479, 2022
4-) Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective Plos one 18 (8), e0284466, 2023
5-) Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: empirical evidence from China Frontiers in Psychology 13, 997651, 2022