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Guillaume Bodet

Guillaume Bodet

Université de Lyon I - Villeurbanne / France
Business & Management / Marketing
AD Scientific Index ID: 1707009
Claude Bernard University Lyon 1 Universite Claude Bernard Lyon 1
person_outline Guillaume Bodet's MOST POPULAR ARTICLES
1-) Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships Journal of retailing and consumer services 15 (3), 156-162, 2008
2-) Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification Psychology & Marketing 28 (8), 781-802, 2011
3-) Investigating customer satisfaction in a health club context by an application of the tetraclasse model European sport management quarterly 6 (2), 149-165, 2006
4-) Building global football brand equity: Lessons from the Chinese market Asia Pacific Journal of Marketing and Logistics 22 (1), 55-66, 2010
5-) Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale Sport management review 14 (1), 42-53, 2011