AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Guillermo Bermudez-Gonzalez

Guillermo Bermudez-Gonzalez

Universidad de Málaga - Málaga / Spain
Business & Management / Marketing
AD Scientific Index ID: 4767084
University of Malaga
person_outline Guillermo Bermudez-Gonzalez's MOST POPULAR ARTICLES
1-) Generation Z within the workforce and in the workplace: A bibliometric analysis Frontiers in psychology 12, 736820, 2022
2-) Distribución comercial aplicada Esic, 2020
3-) La franquicia.: elementos, relaciones y estrategias ESIC Editorial, 2002
4-) Internal market orientation: An empirical research in hotel sector International Journal of Hospitality Management 38, 11-19, 2014
5-) Manual de marketing Esic, 2008