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Güliz Ger

Güliz Ger

İhsan Doğramacı Bilkent University - Ankara / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 209429
Bilkent Üniversitesi
person_outline Güliz Ger's MOST POPULAR ARTICLES
1-) The fire of desire: A multisited inquiry into consumer passion Journal of consumer research 30 (3), 326-351, 2003
2-) Cross-cultural differences in materialism Journal of economic psychology 17 (1), 55-77, 1996
3-) Veiling in style: how does a stigmatized practice become fashionable? Journal of consumer research 37 (1), 15-36, 2010
4-) I'd like to buy the world a coke: Consumptionscapes of the “less affluent world” Journal of consumer policy 19 (3), 271-304, 1996
5-) Localizing in the global village: Local firms competing in global markets California management review 41 (4), 64-83, 1999