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Haeeun Helen Chun

Haeeun Helen Chun

Cornell University - Ithaca / United States
Business & Management / Marketing
AD Scientific Index ID: 1301579
person_outline Haeeun Helen Chun's MOST POPULAR ARTICLES
1-) Platforms in the peer-to-peer sharing economy Journal of Service Management 30 (4), 452-483, 2019
2-) Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth Journal of Consumer Psychology 25 (1), 120-128, 2015
3-) Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction Journal of Marketing 80 (4), 56-71, 2016
4-) Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context Journal of Consumer Psychology 19 (3), 537-545, 2009
5-) Service Firm Performance Transparency How, When, and Why Does It Pay Off? Journal of Service Research 18 (4), 451-467, 2015