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Hari Sreekumar

Hari Sreekumar

Indian Institute of Management Tiruchirappalli - Tiruchirappalli / India
Business & Management / Marketing
AD Scientific Index ID: 4782563
भारतीय व्यवस्थापन संस्था, तिरुचिरापल्ली
person_outline Hari Sreekumar's MOST POPULAR ARTICLES
1-) Locating the past in its silence: History and marketing theory in India Journal of Historical Research in Marketing 7 (2), 272-279, 2015
2-) History of marketing in India The Routledge companion to marketing history, 389-405, 2016
3-) Money, sacrificial work, and poor consumers Journal of Consumer Research 49 (4), 657-677, 2022
4-) Vagabonds at the margins: Acculturation, subalterns, and competing worth Journal of Macromarketing 39 (1), 37-52, 2019
5-) Post-colonial consumer respect and the framing of neocolonial consumption in advertising Journal of Consumer Research 51 (2), 362-382, 2024