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He Michael Jia

He Michael Jia

University of Hong Kong - Pokfulam / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 363346
香港大學
person_outline He Michael Jia's MOST POPULAR ARTICLES
1-) Why Recommend a Brand Face‐to‐Face But Not on Facebook? How Word‐of‐Mouth on Online Social Sites Differs from Traditional Word‐of‐Mouth Journal of Consumer Psychology 25 (1), 120-128, 2015
2-) Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Journal of Marketing 82 (4), 70-85, 2018
3-) Resources available for me versus us: implications for mitigating consumer food waste Journal of Marketing Research 61 (4), 619-637, 2024
4-) Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation Journal of Marketing 84 (5), 100-116, 2020
5-) Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference Journal of Consumer Research 50 (1), 142-166, 2023