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HK Chattopadhyay

HK Chattopadhyay

National Law School of India University - Bangalore / India
Business & Management / Business Administration
AD Scientific Index ID: 479764
ನ್ಯಾಷನಲ್ ಲಾ ಸ್ಕೂಲ್ ಆಫ್ ಇಂಡಿಯಾ ವಿಶ್ವವಿದ್ಯಾಲಯ
person_outline HK Chattopadhyay's MOST POPULAR ARTICLES
1-) Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India International Journal of Information Management 53, 102103, 2020
2-) Adoption of artificial intelligence in higher education: A quantitative analysis using structural equation modelling Education and Information Technologies 25 (5), 3443-3463, 2020
3-) Success of IoT in smart cities of India: An empirical analysis Government Information Quarterly 35 (3), 349-361, 2018
4-) Does data-driven culture impact innovation and performance of a firm? An empirical examination Annals of Operations Research 333 (2), 601-626, 2024
5-) Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration The Bottom Line 32 (2), 144-157, 2019