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Hubert Gatignon

Hubert Gatignon

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662338
INSEAD Ecole de Commerce
person_outline Hubert Gatignon's MOST POPULAR ARTICLES
1-) Modes of foreign entry: A transaction cost analysis and propositions Journal of international business studies 17 (3), 1-26, 1986
2-) Strategic orientation of the firm and new product performance Journal of marketing research 34 (1), 77-90, 1997
3-) A propositional inventory for new diffusion research Journal of consumer research 11 (4), 849-867, 1985
4-) The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation The Journal of Law, Economics, and Organization 4 (2), 305-336, 1988
5-) A structural approach to assessing innovation: Construct development of innovation locus, type, and characteristics Management science 48 (9), 1103-1122, 2002