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Hyeongmin Christian Kim

Hyeongmin Christian Kim

Arizona State University - Tempe / United States
Business & Management / Business Administration
AD Scientific Index ID: 790758
person_outline Hyeongmin Christian Kim's MOST POPULAR ARTICLES
1-) Why do consumers buy counterfeit luxury brands? Journal of marketing research 46 (2), 247-259, 2009
2-) Do materialists prefer the “brand-as-servant”? The interactive effect of anthropomorphized brand roles and materialism on consumer responses Journal of Consumer Research 42 (2), 284-299, 2015
3-) Feeling economically stuck: The effect of perceived economic mobility and socioeconomic status on variety seeking Journal of Consumer research 44 (5), 1141-1156, 2018
4-) Keeping the American dream alive: The interactive effect of perceived economic mobility and materialism on impulsive spending Journal of Marketing Research 53 (5), 759-772, 2016
5-) “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions Marketing Letters 17 (4), 311-321, 2006