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Hyewon Cho

Hyewon Cho

Sogang University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4518677
서강대학교
person_outline Hyewon Cho's MOST POPULAR ARTICLES
1-) Stratification and segmentation: Social class in consumer behavior Journal of Consumer Psychology 26 (4), 583-593, 2016
2-) Culture and consumer behavior: the role of horizontal and vertical cultural factors Current opinion in psychology 8, 149-154, 2016
3-) Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health Psychology & Marketing, 1-7, 2021
4-) Culture and consumer behavior Handbook of cultural psychology, 2017
5-) Women’s attitudes toward sexual objectification in brands: A political ideology perspective Journal of the Association for Consumer Research 7 (3), 371-381, 2022