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Ibrahim Alnawas

Ibrahim Alnawas

Qatar University - Doha / Qatar
Business & Management / Marketing
AD Scientific Index ID: 356654
جامعة قطر
person_outline Ibrahim Alnawas's MOST POPULAR ARTICLES
1-) The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions Journal of Retailing and Consumer Services 31, 313-322, 2016
2-) Exploring the role of brand identification and brand love in generating higher levels of brand loyalty Journal of vacation marketing 22 (2), 111-128, 2016
3-) Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection International Journal of Contemporary Hospitality Management 28 (12), 2771-2794, 2016
4-) Examining the key dimensions of customer experience quality in the hotel industry Journal of Hospitality Marketing & Management 28 (7), 833-861, 2019
5-) Stereotyping human-like virtual influencers in retailing: does warmth prevail over competence? Journal of Retailing and Consumer Services 75, 103459, 2023