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Ingoo Han

Ingoo Han

Korea Advanced Institute of Science & Technology KAIST - Daejeon / South Korea
Business & Management / Business Administration
AD Scientific Index ID: 397047
한국 고급 과학 기술 연구소 KAIST
person_outline Ingoo Han's MOST POPULAR ARTICLES
1-) The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement International journal of electronic commerce 11 (4), 125-148, 2007
2-) The effect of negative online consumer reviews on product attitude: An information processing view Electronic commerce research and applications 7 (3), 341-352, 2008
3-) The impact of Web quality and playfulness on user acceptance of online retailing Information & management 44 (3), 263-275, 2007
4-) Effect of trust on customer acceptance of Internet banking Electronic Commerce research and applications 1 (3-4), 247-263, 2002
5-) The impact of customer trust and perception of security control on the acceptance of electronic commerce International Journal of electronic commerce 7 (3), 135-161, 2003