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Inma Rodríguez-Ardura

Inma Rodríguez-Ardura

Universitat Oberta de Catalunya - Barcelona / Spain
Business & Management / Marketing
AD Scientific Index ID: 4340072
Open University of Catalonia
person_outline Inma Rodríguez-Ardura's MOST POPULAR ARTICLES
1-) Principios y estrategias de marketing (1a edición) Editorial UOC, 2006
2-) How to prevent, detect and control common method variance in electronic commerce research Journal of Theoretical and Applied Electronic Commerce Research 15 (2), 1-5, 2020
3-) Comunicación e imagen corporativa Barcelona: Editorial UOC, 2007
4-) E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow Information & Management 53 (4), 504–516, 2016
5-) Promoción comercial: un enfoque integrado Esic Editorial, 2003