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Ioannis Kareklas

Ioannis Kareklas

University at Albany - Albany / United States
Business & Management / Marketing
AD Scientific Index ID: 1734034
person_outline Ioannis Kareklas's MOST POPULAR ARTICLES
1-) “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists Journal of advertising 43 (1), 18-32, 2014
2-) To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising Journal of Business Research 96, 147-156, 2019
3-) Reexamining health messages in the digital age: A fresh look at source credibility effects Journal of advertising 44 (2), 88-104, 2015
4-) The role of regulatory focus and self-view in “green” advertising message framing Green Advertising and the Reluctant Consumer, 19-33, 2016
5-) Remembering the good old days: The moderating role of consumer affective state on the effectiveness of nostalgic advertising Journal of Advertising 43 (3), 244-255, 2014