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Ipkin Anthony Wong

Ipkin Anthony Wong

Sun Yat Sen University - Guangzhou / China
Business & Management / Marketing
AD Scientific Index ID: 742886
太阳森大学
person_outline Ipkin Anthony Wong's MOST POPULAR ARTICLES
1-) The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal of services marketing 28 (3), 181-194, 2014
2-) Applying consumer-based brand equity in luxury hotel branding Journal of business research 81, 192-202, 2017
3-) Linking AI quality performance and customer engagement: The moderating effect of AI preference International Journal of Hospitality Management 90, 102629, 2020
4-) Autonomous travel decision-making: An early glimpse into ChatGPT and generative AI Journal of Hospitality and Tourism Management 56, 253-263, 2023
5-) Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes Tourism Management 57, 387-396, 2016