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Ismail J. Ismail

Ismail J. Ismail

University of Dodoma - Dodoma / Tanzania
Business & Management / Marketing
AD Scientific Index ID: 4751104
Chuo Kikuu cha Dodoma
person_outline Ismail J. Ismail's MOST POPULAR ARTICLES
1-) Entrepreneurs’ competencies and sustainability of small and medium enterprises in Tanzania. A mediating effect of entrepreneurial innovations Cogent Business & Management 9 (1), 2111036, 2022
2-) Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance Technological Sustainability 2 (1), 44-66, 2023
3-) Strategic Green Marketing Orientation and Environmental Sustainability in Sub-Saharan Africa: Does Green Absorptive Capacity Moderate? Evidence from Tanzania Heliyon 9 (7), e18373, 2023
4-) Entrepreneurial start-up motivations and growth of small and medium enterprises in Tanzania: The role of entrepreneur’s personality traits FIIB Business Review 11 (1), 79-93, 2022
5-) I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase intention Management Matters 19 (2), 167-186, 2022