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Jaakko Aspara

Jaakko Aspara

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Business Administration
AD Scientific Index ID: 916382
NEOMA Business School
person_outline Jaakko Aspara's MOST POPULAR ARTICLES
1-) Business model innovation vs replication: financial performance implications of strategic emphases Journal of Strategic Marketing 18 (1), 39-56, 2010
2-) Corporate business model transformation and inter-organizational cognition: The case of Nokia Long range planning 46 (6), 459-474, 2013
3-) Cause marketing effectiveness and the moderating role of price discounts Journal of Marketing 78 (6), 120-142, 2014
4-) Strategic management of business model transformation: lessons from Nokia Management Decision 49 (4), 622-647, 2011
5-) What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement Journal of Marketing 80 (3), 60-78, 2016