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James Cho

James Cho

Lunghwa University of Science & Technology - Taoyuan / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 4714783
龍華科技大學
person_outline James Cho's MOST POPULAR ARTICLES
1-) Impulse buying behavior of Vietnamese consumers in supermarket setting International Journal of Research Studies in Management 3 (2), 33-50, 2014
2-) The impact of mobile advertising on Vietnamese consumer buying decision International journal of research studies in management 5 (1), 3-18, 2016
3-) How To Influence Consumer Behavior: A Perspective from E-Commerce in Vietnam Context International Journal of Electronic Commerce Studies 14 (4), 1-14, 2023
4-) Establishing customer behavior through e-commerce websites in newly emerging market Marketing i menedžment innovacij 13 (4), 85-93, 2022
5-) Vietnamese consumer behavior of cosmetics products: Effects of extrinsic cues the Proceedings of 37th International business research conference, 1-21, 2016