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Janarthanan Balakrishnan

Janarthanan Balakrishnan

National Institute of Technology Tiruchirappalli - Tiruchirappalli / India
Business & Management / Strategic Management
AD Scientific Index ID: 462884
राष्ट्रीय प्रौद्योगिकी संस्थान, तिरुचिरापल्ली
person_outline Janarthanan Balakrishnan's MOST POPULAR ARTICLES
1-) Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice … International journal of information management 71, 102642, 2023
2-) Metaverse marketing: How the metaverse will shape the future of consumer research and practice Psychology & Marketing 40 (4), 750-776, 2023
3-) Social media addiction: What is the role of content in YouTube? Journal of behavioral addictions 6 (3), 364-377, 2017
4-) Consumers response towards mobile commerce applications: S-O-R approach International Journal of Information Mangement 53, 1-16, 2020
5-) Conversational commerce: entering the next stage of AI-powered digital assistants Annals of Operations Research 333 (2), 653-687, 2024