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Janette Hanekom

Janette Hanekom

University of South Africa - Pretoria / South Africa
Others
AD Scientific Index ID: 4643123
Universiteit van Suid-Afrika
person_outline Janette Hanekom's MOST POPULAR ARTICLES
1-) Traditional and online advertising: an explanation of current and future trends Taylor & Francis Group 28 (1), 49-59, 2002
2-) A theoretical framework for the online consumer response process Communicatio 33 (2), 117-139, 2007
3-) Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches Communicatio 42 (1), 75-99, 2016
4-) Integrated online communication Juta, 2006
5-) Corporate brand communication: beyond-modern realities in a social media landscape Communitas 24, 2019