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Jin Yong Park

Jin Yong Park

Konkuk University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 463228
건국대학교
person_outline Jin Yong Park's MOST POPULAR ARTICLES
1-) Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty International Marketing Review 25 (3), 324-337, 2008
2-) The moderating effect of online purchase experience on the evaluation of online store attributes and the subsequent impact on market response outcomes. Advances in consumer research 33 (1), 2006
3-) What makes online community members commit? A social exchange perspective Behaviour & Information Technology 29 (6), 587-599, 2010
4-) E-lifestyle and motives to use online games Iris Marketing Review 15 (2), 71-72, 2002
5-) Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans: A conjoint analysis Journal of Fashion Marketing and Management: An International Journal 14 (1 …, 2010