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Johan Nilsson

Johan Nilsson

Stockholm School of Economics - Stockholm / Sweden
Business & Management / Marketing
AD Scientific Index ID: 5419838
Handelshögskolan i Stockholm
person_outline Johan Nilsson's MOST POPULAR ARTICLES
1-) Epistemologies in the wild: local knowledge and the notion of performativity Marketing Performativity, 16-36, 2018
2-) Valuation studies: a collaborative valuation in practice Valuation Studies 2 (1), 71-85, 2014
3-) Know your customer: Client captivation and the epistemics of market research Marketing Theory 19 (2), 149-168, 2019
4-) Producing consumers: market researchers’ selection and conception of focus group participants Consumption Markets & Culture 23 (4), 376-389, 2020
5-) Influencer marketing and the ‘gifted’product: framing practices and market shaping Journal of Marketing Management 39 (11-12), 982-1011, 2023