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Johann Fueller

Johann Fueller

Universität Innsbruck - Innsbruck / Austria
Business & Management / Entrepreneurship
AD Scientific Index ID: 1409324
University of Innsbruck
person_outline Johann Fueller's MOST POPULAR ARTICLES
1-) The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook Journal of product & brand management 22 (5/6), 342-351, 2013
2-) Refining virtual co-creation from a consumer perspective California management review 52 (2), 98-122, 2010
3-) Consumer empowerment through internet-based co-creation Journal of management information systems 26 (3), 71-102, 2009
4-) Brand community members as a source of innovation Journal of product innovation management 25 (6), 608-619, 2008
5-) Innovation creation by online basketball communities Journal of business research 60 (1), 60-71, 2007