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Johanna Gummerus

Johanna Gummerus

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 1655906
Hanken Svenska handelshögskolan
person_outline Johanna Gummerus's MOST POPULAR ARTICLES
1-) Customer engagement in a Facebook brand community Management Research Review 35 (9), 857-877, 2012
2-) The service revolution and its marketing implications: service logic vs service-dominant logic Managing service quality 24 (3), 206-229, 2014
3-) Technology readiness and the evaluation and adoption of self-service technologies Journal of retailing and consumer services 13 (3), 177-191, 2006
4-) Exploring value propositions and service innovation: a service-dominant logic study Journal of the academy of marketing science 43 (2), 137-158, 2015
5-) Value creation processes and value outcomes in marketing theory: strangers or siblings? Marketing theory 13 (1), 19-46, 2013