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Jörg Henseler

Jörg Henseler

University of Twente - Enschede / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1794169
Universiteit Twente
person_outline Jörg Henseler's MOST POPULAR ARTICLES
1-) A new criterion for assessing discriminant validity in variance-based structural equation modeling Journal of the Academy of Marketing Science 43 (1), 115-135, 2015
2-) The use of partial least squares path modeling in international marketing Advances in International Marketing 20 (1), 277-319, 2009
3-) Using PLS path modeling in new technology research: updated guidelines Industrial Management & Data Systems 116 (1), 2-20, 2016
4-) Common beliefs and reality about PLS: Comments on Rönkkö and Evermann (2013) Organizational Research Methods 17 (2), 182-209, 2014
5-) An empirical comparison of the efficacy of covariance-based and variance-based SEM International Journal of Research in Marketing 26 (4), 332-344, 2009