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Jose Manuel Mas

Jose Manuel Mas

ESIC Escuela Superior de Gestión Comercial y Marketing - Pozuelo de Alarcón / Spain
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AD Scientific Index ID: 4823793
ESIC Higher School of Commercial Management and Marketing
person_outline Jose Manuel Mas's MOST POPULAR ARTICLES
1-) Nuevas tendencias en comunicación Recuperado de https://www. esic. edu/documentos/editorial/resenas …, 2008
2-) Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail Journal of Consumer Behaviour 22 (4), 912-932, 2023
3-) Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution? Technological Forecasting and Social Change 162, 120349, 2021
4-) Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning Technological Forecasting and Social Change 200, 123188, 2024
5-) Museos españoles en Facebook: análisis de su comunicación como museos sociales Revista de comunicación 17 (2), 185-207, 2018