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José Mauro C Hernandez

José Mauro C Hernandez

Centro Universitário da Fundação Educacional Inaciana - São Bernardo do Campo / Brazil
Business & Management / Marketing
AD Scientific Index ID: 836610
University Center of the Ignatian Educational Foundation
person_outline José Mauro C Hernandez's MOST POPULAR ARTICLES
1-) Mobile banking: proposition of an integrated adoption intention framework International Journal of bank marketing, 2010
2-) Adoption of internet banking: proposition and implementation of an integrated methodology approach International journal of bank marketing 25 (2), 72-88, 2007
3-) Resistência à mudança: uma revisão crítica Revista de administração de empresas 41, 31-45, 2001
4-) Attributes versus benefits: The role of construal levels and appeal type on the persuasiveness of marketing messages Journal of Advertising 44 (3), 243-253, 2015
5-) Pesquisa experimental em marketing Revista brasileira de marketing 13 (2), 98-117, 2014