Jungju Yu

Korea Advanced Institute of Science & Technology KAIST - Daejeon / South Korea

Business & Management / Marketing

AD Scientific Index ID: 4738667

한국 고급 과학 기술 연구소 KAIST

Go Premium -
Unlock Full Profile Tools

Get Your Global Impact Certificate

Korea Advanced Institute of Science & Technology KAIST

Jungju Yu's MOST POPULAR ARTICLES

1-) Targeted advertising and consumer inference Marketing Science 40 (5), 900-922, 2021

2-) A model of product-portfolio design: guiding consumer search through brand positioning Marketing Science (forthcoming), 2022

3-) A Model of Brand Architecture Choice: A House of Brands vs. A Branded House Marketing Science 40 (1), 147-167, 2021

4-) The benefit of collective reputation The RAND Journal of Economics 50 (4), 787-821, 2019

5-) Multidimensional Targeting and Consumer Response Management Science (forthcoming), 2022

ARTICLES

Add your articles