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Kaushik Mukerjee

Kaushik Mukerjee

National Institute of Bank Management Pune - Pune / India
Business & Management / Marketing
AD Scientific Index ID: 343579
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person_outline Kaushik Mukerjee's MOST POPULAR ARTICLES
1-) The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: Investigating the mediating effect of loyalty Journal of Financial Services Marketing 23 (1), 12-24, 2018
2-) Customer‐oriented organizations: a framework for innovation Journal of Business Strategy 34 (3), 49-56, 2013
3-) Frugal innovation: the key to penetrating emerging markets Ivey Business Journal 76 (4), 2012
4-) Impact of self-service technologies in retail banking on cross-buying and word-of-mouth International Journal of Retail and Distribution Management 48 (5), 485-500, 2020
5-) CRM: a strategic approach Journal of Management Research 8 (2), 65-82, 2009