AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Kevin Celuch

Kevin Celuch

University of Southern Indiana - Evansville / United States
Others
AD Scientific Index ID: 1625704
person_outline Kevin Celuch's MOST POPULAR ARTICLES
1-) The importance of brand equity to customer loyaltySA Taylor, K Celuch, S GoodwinJournal of product & brand management 13 (4), 217-227, 20047532004
2-) The effects of perceived market and learning orientation on assessed organizational capabilitiesKG Celuch, CJ Kasouf, V PeruvembaIndustrial marketing management 31 (6), 545-554, 20022662002
3-) A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefitsLM Hunter, CJ Kasouf, KG Celuch, KA CurryIndustrial Marketing Management 33 (2), 145-154, 20041572004
4-) More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibilityK Celuch, GB Murphy, SK CallawayThe Journal of High Technology Management Research 17 (2), 187-197, 20071482007
5-) A perspective of partnerships based on interdependence and dialectical theoryJH Bantham, KG Celuch, CJ KasoufJournal of Business Research 56 (4), 265-274, 20031392003