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Kholod Aggad

Kholod Aggad

University of Business and Technology - Jeddah / Saudi Arabia
Others
AD Scientific Index ID: 6194442
جامعة الأعمال والتكنولوجيا
person_outline Kholod Aggad's MOST POPULAR ARTICLES
1-) Investigates the impact of social media influencers’ personality, content, and trustworthiness on consumers’ purchase intention and eWOM Sciences 11, 2368-2384, 2021
2-) Investigating the impact of influencers’, characteristics, contents, and trustworthiness on consumers’ purchase intention Rigeo 11 (6), 2021
3-) Impact of digital advertising via social media tools on the buying behavior of fast food consumers. A case of Jordan Artificial intelligence (AI) and finance, 461-472, 2023
4-) Fashion Influencers and Affect on Consumers’ Purchase IntentionK Aggad, SFS AhmadAIJR Abstracts, 33, 2024
5-) THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRYKKM AGGAD