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Kirk Plangger|Kirk A. Plangger

Kirk Plangger|Kirk A. Plangger

King's College London - London / United Kingdom
Business & Management / Business Administration
AD Scientific Index ID: 1147778
person_outline Kirk Plangger|Kirk A. Plangger's MOST POPULAR ARTICLES
1-) Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Business Horizons 55 (3), 261-271, 2012
2-) Is it all a game? Understanding the principles of gamification Business Horizons 58 (4), 411-420, 2015
3-) It’s real, trust me! Establishing supply chain provenance using blockchain Business Horizons 62 (3), 283-293, 2019
4-) Game on: Engaging customers and employees through gamification Business Horizons 59 (1), 29-36, 2016
5-) Unreal influence: leveraging AI in influencer marketing European Journal of Marketing 56 (6), 1721-1747, 2022