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Kristina Heinonen

Kristina Heinonen

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 1655905
Hanken Svenska handelshögskolan
person_outline Kristina Heinonen's MOST POPULAR ARTICLES
1-) A customer-dominant logic of service Journal of Service Management 21 (4), 531-548, 2010
2-) Consumer activity in social media: Managerial approaches to consumers' social media behavior Journal of Consumer Behaviour 10 (6), 356-364, 2011
3-) Customer dominant value formation in service European Business Review 25 (2), 104-123, 2013
4-) Customer-dominant logic: foundations and implications Journal of Services Marketing 29 (6/7), 472-484, 2015
5-) “Futurizing” smart service: implications for service researchers and managers Journal of Services Marketing 29 (6/7), 442-447, 2015