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Kumar Aashish

Kumar Aashish

Jaipuria Institute of Management - Lucknow / India
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AD Scientific Index ID: 6267111
जयपुरिया प्रबंधन संस्थान
person_outline Kumar Aashish's MOST POPULAR ARTICLES
1-) To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India International Journal of Bank Marketing, 2021
2-) Antecedents of smart farming adoption to mitigate the digital divide–extended innovation diffusion model Technology in Society 75, 102348, 2023
3-) Think global and buy global: The influence of global identity on indian consumers’ behaviour toward Chinese smartphone brands Journal of Global Marketing 34 (2), 90-109, 2021
4-) Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India International Journal of Sports Marketing and Sponsorship 23 (4), 707-726, 2022
5-) Entrepreneurship education in higher education (2002–2022): A technology-empowered systematic literature review The International Journal of Management Education 22 (3), 100993, 2024