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Kumod Kumar

Kumod Kumar

Chandragupt Institute of Management Patna - Patna / India
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AD Scientific Index ID: 6173223
प्रबंधन के चंद्रगुप्त संस्थान
person_outline Kumod Kumar's MOST POPULAR ARTICLES
1-) Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0 Marketing Intelligence & Planning 42 (7), 1141-1168, 2024
2-) Innovation dynamics within the entrepreneurial ecosystem: a content analysis-based literature review Humanities and Social Sciences Communications 11 (1), 1-15, 2024
3-) Unlocking the power of machine learning in big data: a scoping survey Data Science and Management, 2025
4-) Interlinkages between digital-social entrepreneurship and technological capabilities for sustainable value creation Journal of Global Information Management (JGIM) 31 (1), 1-26, 2023
5-) Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective International Journal of Electronic Government Research (IJEGR) 20 (1), 23, 2024